Also known as: QuidMarket; Curo Transatlantic Limited (historical, separate entity)
Propel Holdings (UK) Limited trades as QuidMarket, an active HCSTC instalment lender offering short-term loans to UK consumers. FCA authorised (FRN 677995). The QuidMarket brand was acquired by Canadian fintech Propel Holdings Inc. in November 2024 for approximately CAD $95.9 million. NOTE: Curo Transatlantic Limited (04179322), which previously traded as Wage Day Advance and Juo Loans, is a separate entity that entered administration on 25 February 2019 — it is NOT the same company as QuidMarket. QuidMarket was independently founded and later acquired by Propel Holdings.
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Short-term installment loans; High-cost short-term credit (HCSTC); Instalment loans up to 6 months
Trading names and group notes
Parent: Propel Holdings Inc. (TSX: PRL), a Canadian company. Curo Transatlantic Ltd (the old payday lender) is a completely separate and now-dissolved entity — do not conflate with QuidMarket.Review scores are third-party public indicators only. They are not proof of FCA compliance, product quality, or suitability for your circumstances.
Trustpilot
5.0
9500+ reviews
Other review and social proof
92% 5-star reviews on Trustpilot as of April 2026. Ranked #17 of 163 best companies in Non-bank Financial Services.
Overall public sentiment
Overwhelmingly positive. Customers praise speed of funds disbursement, transparent fees, and quality of customer service. High repeat usage reported.
Review sources
Source URLs
Date checked
2026-06-05
Ask Fin gives you simple money tools for budgeting, spotting savings, checking possible benefit areas and building better money habits. General guidance only — not regulated financial advice.
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