Also known as: Deko; Pay4Later (former trading name — legal entity renamed from Pay4Later Limited to NewDay Technology Ltd on 1 October 2024)
NewDay Technology Limited operates the Deko brand, which provides a retail finance technology platform and consumer credit products. Deko connects retailers with a panel of finance lenders, allowing customers to apply for credit at the point of sale and be matched with the most suitable lender from the panel.
Deko's technology is used by retailers in sectors such as home improvements, furniture, jewellery, and consumer goods. When you apply for finance through a retailer using Deko, you may be offered a loan from one of several lenders on the panel, depending on your credit profile. The lender offering you finance may be different from Deko itself.
NewDay Technology Ltd is authorised and regulated by the Financial Conduct Authority. If you have a finance agreement arranged through Deko, the agreement itself may be with a different lender in the panel. Check your agreement documents carefully to identify who you are borrowing from.
If you are struggling with a finance agreement arranged through Deko, contact the lender named in your credit agreement. Free debt advice is available from StepChange on 0800 138 1111 or National Debtline on 0808 808 4000. The Deko platform is used by a growing number of retailers who want to offer their customers more flexible payment options at checkout. Because multiple lenders sit behind the Deko platform, some customers may be offered a loan from a lender they are not immediately familiar with — always read the loan agreement carefully to understand who you are borrowing from and on what terms. If you are unsure whether a finance offer through Deko is right for you, compare it with other options including personal loans from your bank or savings. Free financial guidance is available from MoneyHelper at moneyhelper.org.uk. StepChange and National Debtline can help with any debt concerns.
Quick summary
Always verify this information directly with the company, the FCA Register and Companies House before relying on it.
These are general questions that may be relevant to your situation. They are not personalised advice.
Always use contact details from NewDay Technology Ltd’s official website ↗ or the FCA Register — not from unexpected letters or messages.
Main products and services
Multi-lender retail finance credit brokerage platform; enables merchants to offer instalment finance through panel of FCA-authorised lenders; B2B2C platform for online and in-store retail finance
Trading names and group notes
Pay4Later Limited (CH 06447333) is the original incorporated entity and may still appear on historical records. NewDay Technology Ltd (CH 08812602) is the current operating entity. Both relate to the Deko product.Review scores are third-party public indicators only. They are not proof of FCA compliance, product quality, or suitability for your circumstances.
Trustpilot
5.0
Approx. 826 reviews
Other review sources
Smart Money People reviews available for Deko retail finance product; Crunchbase profile shows Deko / Pay4Later history
Overall public sentiment
Positive on Trustpilot (5 stars from ~826 reviews) though with some complaints about credit application handling and information resubmission requirements. Reviews skewed toward positive merchant and borrower experiences.
Review sources
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Source URLs used in preparing this record
Date checked
2026-06-05
Next review due
Periodic review
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