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Lender DetailsNewDay Technology Ltd
Retail Finance

NewDay Technology Ltd

Also known as: Deko; Pay4Later (former trading name — legal entity renamed from Pay4Later Limited to NewDay Technology Ltd on 1 October 2024)

NewDay Technology Limited operates the Deko brand, which provides a retail finance technology platform and consumer credit products. Deko connects retailers with a panel of finance lenders, allowing customers to apply for credit at the point of sale and be matched with the most suitable lender from the panel.

Deko's technology is used by retailers in sectors such as home improvements, furniture, jewellery, and consumer goods. When you apply for finance through a retailer using Deko, you may be offered a loan from one of several lenders on the panel, depending on your credit profile. The lender offering you finance may be different from Deko itself.

NewDay Technology Ltd is authorised and regulated by the Financial Conduct Authority. If you have a finance agreement arranged through Deko, the agreement itself may be with a different lender in the panel. Check your agreement documents carefully to identify who you are borrowing from.

If you are struggling with a finance agreement arranged through Deko, contact the lender named in your credit agreement. Free debt advice is available from StepChange on 0800 138 1111 or National Debtline on 0808 808 4000. The Deko platform is used by a growing number of retailers who want to offer their customers more flexible payment options at checkout. Because multiple lenders sit behind the Deko platform, some customers may be offered a loan from a lender they are not immediately familiar with — always read the loan agreement carefully to understand who you are borrowing from and on what terms. If you are unsure whether a finance offer through Deko is right for you, compare it with other options including personal loans from your bank or savings. Free financial guidance is available from MoneyHelper at moneyhelper.org.uk. StepChange and National Debtline can help with any debt concerns.

Quick summary

Company typeRetail Finance
Trading namesDeko; Pay4Later (former trading name — legal entity renamed from Pay4Later Limited to NewDay Technology Ltd on 1 October 2024)
FCA Firm Ref (FRN)Not verified as standalone authorised firm — operates as Appointed Representative of NewDay Cards Ltd (FRN 682417)
FCA statusAppointed Representative of NewDay Cards Ltd (FRN 682417)
Companies House no.08812602
Company statusActive
Parent companyNewDay Group (via NewDay Ltd / NewDay Cards Ltd)
Date last checked2026-06-05

Always verify this information directly with the company, the FCA Register and Companies House before relying on it.

General guidance only. Information on this page is for general reference. Ask Fin does not provide regulated financial, debt, legal or tax advice. Fields marked “Not verified” have not been independently confirmed.

Why someone might search for NewDay Technology Ltd

Retail finance repayment
Missed payment
Settlement figure
Complaint
Debt passed to collector

Before you contact NewDay Technology Ltd

  • 1Check the company name and any trading names carefully.
  • 2Verify the company on the FCA Register at register.fca.org.uk before sharing personal or financial details.
  • 3Check the Companies House record if relevant.
  • 4Do not share payment card or bank details unless you are certain you are dealing with the real company.
  • 5Keep copies of all letters, emails, screenshots and payment records.
  • 6If you are unsure or under financial pressure, get free debt advice before taking action.

Questions worth asking

These are general questions that may be relevant to your situation. They are not personalised advice.

  • ?What is my current balance and how is interest calculated?
  • ?What are my repayment options?
  • ?Can I have a full statement of account?
  • ?What happens if I miss a payment?
  • ?How do I make a formal complaint?
  • ?Has my account been passed to or sold to a third party?
  • ?Are there any payment support or breathing space options available?

Contact details

PhoneNot verified
EmailNot verified
Registered address7 Handyside Street, London, N1C 2DA

Always use contact details from NewDay Technology Ltd’s official website ↗ or the FCA Register — not from unexpected letters or messages.

Regulatory and company information

FCA Firm Reference NumberNot verified as standalone authorised firm — operates as Appointed Representative of NewDay Cards Ltd (FRN 682417)
FCA statusAppointed Representative of NewDay Cards Ltd (FRN 682417)
Companies House number08812602
Company statusActive
Parent companyNewDay Group (via NewDay Ltd / NewDay Cards Ltd)

Useful official links

What they do

Main products and services

Multi-lender retail finance credit brokerage platform; enables merchants to offer instalment finance through panel of FCA-authorised lenders; B2B2C platform for online and in-store retail finance

Trading names and group notes

Pay4Later Limited (CH 06447333) is the original incorporated entity and may still appear on historical records. NewDay Technology Ltd (CH 08812602) is the current operating entity. Both relate to the Deko product.

Reviews and public sentiment

Review scores are third-party public indicators only. They are not proof of FCA compliance, product quality, or suitability for your circumstances.

Trustpilot

5.0

Approx. 826 reviews

Other review sources

Smart Money People reviews available for Deko retail finance product; Crunchbase profile shows Deko / Pay4Later history

Overall public sentiment

Positive on Trustpilot (5 stars from ~826 reviews) though with some complaints about credit application handling and information resubmission requirements. Reviews skewed toward positive merchant and borrower experiences.

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Common questions about NewDay Technology Ltd

Is NewDay Technology Ltd FCA authorised?+
Check the FCA Register at register.fca.org.uk using the FCA Firm Reference Number (FRN) listed on this page. Always verify directly from official sources.
How do I contact NewDay Technology Ltd?+
Contact details are listed on this page where verified. Always use contact details from the company's official website or the FCA Register rather than details found in unexpected letters or texts.
How do I make a complaint to NewDay Technology Ltd?+
Start with the company's formal complaints process. If unresolved, the Financial Ombudsman Service (financial-ombudsman.org.uk) may be able to help, depending on the type of complaint.
What should I do if I cannot afford repayments?+
Contact the company as soon as possible. If you are struggling with payments or under financial pressure, free regulated debt advice is available from StepChange (0800 138 1111), National Debtline (0808 808 4000) and Citizens Advice (0800 144 8848).
Where can I get free help?+
If you are struggling with payments or under financial pressure, free regulated debt advice is available from StepChange (0800 138 1111), National Debtline (0808 808 4000) and Citizens Advice (0800 144 8848).

Answers are general guidance only. Rules and procedures may change. Always verify with the company or a qualified adviser.

Related guides and resources

Sources and date checks

Other Retail Finance companies

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