Income5 minutes13 May 2026

How to negotiate your salary when starting a new job

Most job offers are negotiable. Knowing how to negotiate — and that it is normal to do so — can add thousands to your annual income.

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General information only. This article is for general information and educational purposes. It does not constitute financial, debt, benefits, tax, legal, or regulated advice. Information may change — always verify with official sources or a qualified adviser before acting.

Most employers expect salary negotiation. It is a normal part of the hiring process. Yet many candidates accept the first number they are offered simply because they are not sure it is appropriate to push back.

Do your research first

Before negotiating, check what the role pays in the current market. Use Glassdoor, LinkedIn Salary Insights, Reed, Totaljobs or sector-specific salary surveys. Your negotiation should be anchored in data, not hope.

Let them make the first offer if possible

If asked for your salary expectation before an offer is made, try to redirect by asking what the budgeted range is for the role. This gives you information without anchoring yourself too low.

When you receive an offer

Do not accept immediately. Thank them, say you would like to review it, and come back within 24 to 48 hours with a counter. A counter of 10 to 15% above the offer is usually reasonable if supported by market data.

What else is negotiable

If salary is fixed, other elements may not be: start date, remote working, training budget, extra leave, pension contributions or a six-month review. Think of the total package.

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